OUR HISTORY

BRF S.A.

With more than 80 years of life, BRF has become one of the largest food companies in the world thanks to the birth of its main brands. It was in the 1930s, in the interior of Santa Catarina, that Perdigão emerged as a small business of two families of Italian immigrants. In the following decade, it was the turn of Concordia, also in Santa Catarina, to receive Sadia. Since then, the merger of these two businesses in 2009 has given rise to one of the largest agro-industrial complexes in the world, BRF.

Check out in our timeline all the achievements and innovation that made BRF come from the interior of Brazil and win the world!

Perdigão is founded

During the early 1930s, in Videira (SC), descendants from two families of Italian immigrants – Brandalise and Ponzoni – stablished a small business that became the starting point for one of the biggest agroindustry facilities in the world: Perdigão.

SADIA is Founded

During the early 1940s, Sadia’s history begins. Founded by Attilio Fontana, in Concórdia (SC), the brand carries its original values: respecting work, taking care of the land and focus on the technique.

WHY THE NAME SADIA?

The name was created by adding “S.A.” in to the last three letters of Concórdia. In that very year, the brand opened its first distribution center in São Paulo (SP) and became a trademark.

Sadia conquers the Rio-São Paulo area

Having more experience, the brand decided to stablish its presence in the country’s main commercial area, Rio-São Paulo. For that purpose, the first airplane was bought. At the time, there weren’t any refrigerated trucks and that trailblazing approach made the products popular nationwide.

Sadia expands its headquarters

The first headquarter outside of Concórdia was placed in the city of São Paulo. The Moinho da Lapa S.A. enhanced credibility, while showing the brand’s experience and strategic vision.

Sadia KEEPS INVESTING

The company decides to build Frigobrás (Companhia Brasileira de Frigoríficos – Brazilian Refrigerated Facility Company) in São Paulo’s capital city. By doing that, the brand joins the pre-made and frozen segment. In that same time, the Conselho de Administração (Management Council) was created and the contracts for meat exportation began. Sadia takes the first step to conquer the world.

Sadia'S MASCOTIS CREATED

When the first media appearances started, during the launch of the pre-made and frozen products, the Sadia mascot was introduced, created by advertisers Francesc Petit and Washington Olivetto, from DPZ. In a cartoon for black and white TVs, the first ad shows the charismatic turkey helping a housewife going through trouble when preparing dinner.

Sadia LAUNCHES ITS BIGGEST HIT

The Sadia Seasoned Turkey was the biggest hit in the entire brand history, securing the lead in turkey meat sales in Brazil. In the following year, the chicken exportations to the Middle-East begin and Sadia becomes the leader among national exporters.

Perdigão’s first export

The first poultry-only slaughterhouse was built in Videira (SC). That way, Perdigão became a pioneer in exporting Brazilian chicken meat, destined to Saudi Arabia.

Perdigão’s first export

The first poultry-only slaughterhouse was built in Videira (SC). That way, Perdigão became a pioneer in exporting Brazilian chicken meat, destined to Saudi Arabia.